The story of Ambiguous started in the mid 90’s with the simple idea of “How to make a living doing something that makes you happy”. In this case, making clothing your friends want to wear. So that’s what we based the company on. The raw, fresh clothes gained an underground following within the southern California skate-boarding community and would eventually attract Japanese kids and the attention of the business world. “The future of Ambiguous is simply good clothing, good friends and good times.”