When the team that is now Obey Clothing first got together for a top secret strategy meeting in a bunker, in a hidden location, a hundred feet below the earth's surface, safe from government surveillance and corporate espionage, the question was posed, ""Shepard, how would you describe the essence of the Obey Clothing line we are putting together?"" Shepard's million dollar response was, and his mantra continues to be, ""Intelligently irreverent”. That is, urban clothes should pursue the direction where Punk Rock should have evolved.
Extending a hand from the heavens, the Obey Ruger Beanie is the latest offering from a company that stands above all. Just try it on for yourself and feel the impassive energy instantly surge through your very being allowing you to truly become "intelligently irreverent". Features include: Black knitted beanie, OBEY patch on both sides of the rim to wear it folded or unfolded.