Named after the infamous 1969 Altamont Free Concert that turned an idealistic decade's dreams into disillusionment, the Altamont name stands as a symbol for a turning point in youth culture and a persuasive reminder of the eternal struggle between man's highest ambitions and lowest tendencies. Altamont Apparel was founded and owned by professional skateboarder Andrew Reynolds with the intent to present a diverse collection made up of contributions from their skate team and an eclectic cast of friends, acquaintances, fellow skateboarders, creative’s, misfits and miscreants--people they respect and admire.