LRG is a company designed to overthrow the masses by using our influence. Our slogan is simple, "underground inventive, overground effective." At LRG we want to focus on the ones that are trying to pay their rent with their passions. Think of us as a support group for the independent culture. We're trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts, it is a way of living. LRG is innovative essence for the above average person.