Emerica, originally known as “Etnies America”, was founded in 1996 by French pro freestyle skateboarder Pierre André Senizergues and has since evolved into a core skateboarding brand heavily driven by their professional and amateur team, that includes some of the most influential skateboarders of today: Andrew Reynolds, Ed Templeton, Kevin Long and Jerry Hsu. Emerica strives to defy convention by providing skateboarders with their functional footwear and apparel that can withstand serious skateboarding abuse.
The first-ever vulcanized outsole skate shoe to incorporate heel protection technology, the Reynolds 3 has no stitch lines to blow out in the high abrasion areas, for less chance of Ollie holes. To top it all off, the Reynolds 3 comes with a special embossed 3 logo just like Drew's tattoo. Features of the Emerica Reynolds 3 Shoe include Suede, canvas, or leather upper materials, Padded tongue and collar, Elastic tongue-centering straps, Hidden lace option for protection, Metal lace plate detail, Seamless perforated toe cap, STI Foam Level 1 footbed cushioning system, System G2 heel cushion, and Vulcanized 400 NBS natural gum rubber outsole. Designed by Andrew Reynolds.