Emerica, originally known as “Etnies America”, was founded in 1996 by French pro freestyle skateboarder Pierre André Senizergues and has since evolved into a core skateboarding brand heavily driven by their professional and amateur team, that includes some of the most influential skateboarders of today: Andrew Reynolds, Ed Templeton, Kevin Long and Jerry Hsu. Emerica strives to defy convention by providing skateboarders with their functional footwear and apparel that can withstand serious skateboarding abuse.
The Reynolds 3 meets the Leo in a medium puffy, nice-priced skate shoe. This Jinx brings good luck. Features of hte Emerica Jinx Shoe include Suede and canvas upper materials, Thin padded tongue and collar, STI Foam Lite level 1 footbed, and a Vulcanized 400 NBS natural gum rubber outsole.