Emerica, originally known as “Etnies America”, was founded in 1996 by French pro freestyle skateboarder Pierre André Senizergues and has since evolved into a core skateboarding brand heavily driven by their professional and amateur team, that includes some of the most influential skateboarders of today: Andrew Reynolds, Ed Templeton, Kevin Long and Jerry Hsu. Emerica strives to defy convention by providing skateboarders with their functional footwear and apparel that can withstand serious skateboarding abuse.
Andrew Reynolds wanted some ultra-slim, low profile boat shoes to skate and chill in, and the Cruisers are the result. The clean, simple exterior hides a high-tech, super protective STI Foam full-length System G2 footbed inside a vulcanized outsole. And the classic '70s logo on the tongue wraps it all up. Features of the Emerica Reynolds Cruisers Shoe include Suede or canvas upper materials, Thin padded tongue and collar, Full-length System G2 dual-density footbed, and a Vulcanized 400 NBS natural gum rubber outsole. Designed by Andrew Reynolds.