Started in 1986, the company was originally named Ethics, but in 87 switched to Etnies. In that same year, Etnies sponsored the first pro ever, Natas Kaupas. In 89 they moved the operations to America. In 1990, they sponsored Sal Barbier, which gave birth to the Sal23 shoe, which might be one of the most loved shoes in the industry to this very day. Now in its 22nd year of operation, Etnies still provides a shoe that gives skaters what they want: durability, style, and comfort.