“In 1992 the Element seed was planted. Their goal was simple, to be the best we could be in the most and ethical way possible. Element joined together to elevate what we all truly believe in. Today they continue to create the art, direction and message on a constant path to bring progress to skateboarding. The four elements that represent the brand are Wind: the stirring of ideas and the rise of consciousness; Water: the flowing of ideas into actions; Fire: the ignition of flames from only a spark; Earth: the foundation for perpetual growth.