In the summer of 1997, Jeremie Daclin launched Cliché Skateboards with little more than a Franc and a dream in Lyon, France. Cliché has hooked up some of the world’s best skateboarders, put Europe’s biggest sports on the map, released several of the most critically acclaimed videos ever and changed skateboarding’s geographic scope forever more. The Cliché team is Daniel Espinoza, Lucas Puig, JB Gillet, Jeremie Daclin, Charles Collet, Andrew Brophy and many more.