Richard Novak founded Santa Cruz in 1973, producing some of the most memorable skate graphics in the industry. Veteran riders on the team include Tom Knox, Jason Jessee, and Eric Dressen, just to name a couple. Riders on the team today include, Ted DeGros, Flo Marfaing, and Lee Smith. Known as one of the innovators of the skate industry, Santa Cruz skateboards still produces quality decks for any skateboarding need.