Emerica, originally known as “Etnies America”, was founded in 1996 by French pro freestyle skateboarder Pierre André Senizergues and has since evolved into a core skateboarding brand heavily driven by their professional and amateur team, that includes some of the most influential skateboarders of today: Andrew Reynolds, Ed Templeton, Kevin Long and Jerry Hsu. Emerica strives to defy convention by providing skateboarders with their functional footwear and apparel that can withstand serious skateboarding abuse.