Started in 1986, the company was originally named Ethics, but in 87 switched to Etnies. In that same year, Etnies sponsored the first pro ever, Natas Kaupas. In 89 they moved the operations to America. In 1990, they sponsored Sal Barbier, which gave birth to the Sal23 shoe, which might be one of the most loved shoes in the industry to this very day. Now in its 22nd year of operation, Etnies still provides a shoe that gives skaters what they want: durability, style, and comfort.
The 2nd Pro Model Designed By Ryan Sheckler. This kid can do it all and more. The 2nd pro shoe design from Etnies & Sheckler that has come back stronger than the first. Built for the skater seeking the ultimate durability with comfort for the best results. A well cushioned Etnies shoe that will stand up to any task. The Etnies Sheckler 2 shoe includes: Triple-Stitched toe cap, System G2 inserted into heel, STI foam level 2 cushioning footbed, and 400 NBS rubber outsole with internal midsole.