Drawing inspiration from within, Chris Cole, dominator of all forms of street, wanted to dominate all forms of style. While hunting for potential clothing sponsors he thought to himself, "Why ride for an inferior company when I could simply create my own superior company?"... Thank goodness for that epiphany! Now everyone can enjoy the flavors that lie within this great man's mind through the unique colorways and awesome fits Omit provides. Whether it's Hot Wax or his hot wears, we're all going to want it!