SHOES SKATEBOARDS CLOTHING KIDS ACCESSORIES  | | Qty In Cart: 0 Subtotal: $0.00  | The Zoo York Institute, established in 1993, is an extension to the idea of the “underground” of New York City. Founded by skateboarders Rodney Smith, Eli Morgan, and Adam Schatz, they brought these underground elements of the city into a tangible product. The true founders of Zoo York would be the hip hop, graffiti, and skateboard scenes of New York, and the sub culture that these activities produced. Using the phrase “unbreakable” this idea of perseverance and strength can be seen in all products produced by Zoo York. |
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